The marketing scene has shifted in such a way that if you want to grow as a brand, then having an Instagram presence is more than important. That’s because Instagram has become the main playground for brands where you can find every startup and premium brand.
Now, marketers identified one strategy that can accelerate that brand growth- Instagram hashtag campaigns/contests. Brands have been widely leveraging hashtag contests into their social media strategies and enjoying the benefits they bring in.
Now, taking things to the next level, we have the Instagram hashtag feed widgets, enabling brands to leverage the content generated from their Instagram hashtag campaigns beyond social media to their website.
Wondering how that works? Keep reading to find out.
What Is The Instagram Hashtag Feed Widget?
Instagram hashtag feed widget is a tool that enables users to collect Instagram content via a unique hashtag and add it to their website. Now there are many Widget tools available in the market that might help you to do this, but allow us to share some basic functionalities to look out for in your Instagram Widget tool.
- Seamless Content Aggregation: The tool that you choose must have an easy-to-use social media aggregator that fetches your preferred Instagram hashtag feed in one place;
- Moderation & Customization: Moderation & Customization are like the basic must-haves for every Widget tool. The moderation feature lets you filter out the irrelevant content from your Instagram hashtag feed and the Customization feature helps you to beautify your Instagram hashtag feed widget with several themes, colors, fonts, etc.;
- Easy Embedding Option: An Instagram hashtag feed widget tool must help you to easily embed your widget to your website, there are many code-free tools like Taggbox, Tagembed, etc. available in the market;
- Analytics: Your Instagram Hashtag Feed Widget tool must have the basic analytics feature that offers insights and numbers to track the performance of the Widget on your website’
Ways To Incorporate Instagram Hashtag Feed Widget To Your Website
- The Card Theme
The card theme, just as the name suggests, assembles all the posts collected from the Instagram hashtag in the form of a card. This theme is ideal for website owners who want to share the post publisher’s name and the caption of the post.
The card theme gives a rather sophisticated view to your website, and the website visitors get to easily see the names & other details regarding the Instagram post without having to leave the website.
- Horizontal Slider
The horizontal slider is the ideal theme if you want the Instagram hashtag feed widget to take less space on your website.
It is the ideal theme to horizontally assemble all the Instagram post that comes with a slider. Your website visitors can simply use the slider to see all the posts generated from your hashtag.
- Story Theme
The story theme is a newly discovered addition to the Widget world. If you think this feature enables you to add Instagram stories to your website as a widget, then allow us to correct you. This theme does the opposite of that.
Now, you get to share your Instagram hashtag feed with a layout just like an Instagram story. This feature is unique & vibrant, and it grabs the attention of your website visitors, increasing the engagement rate and website dwell time.
- Instagram Feed Theme
The Instagram feed theme enables users to bring the Instagram mobile view experience to the website. It shows the content created using your Instagram hashtag in the form of an Instagram feed.
The users can scroll the Instagram hashtag feed widget to see the Instagram posts one after another, just like they scroll the Instagram feed on their smartphones. It is a great opportunity to increase your website’s dwell time and improve the overall website outlook.
- Single Post Theme
There are times when you don’t want to overcrowd your website with too many Instagram posts and yet leverage social media into it. In that case, the ideal solution is the single post theme that enables you to add one Instagram post on your website at a time.
This theme is perfect for blog websites or news websites when you want to add a single post just to give a reference to your text. The Single post theme would most certainly help you to improve the outlook of your website.
Let’s Call It A Wrap!
Now that we have reached the end of this blog, we hope that you have a better understanding of the Instagram hashtag feed widgets, why you need them, and how you can incorporate them into your website.
Instagram hashtag feed widgets can open up the door to endless opportunities for your brand and help you reach new heights. You improve your social media presence, create brand awareness, engage your website visitors and improve the overall performance of your website.
So what are you waiting for? Try out these unique ways and get set go!
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